Guides, tutorials, tips and best practices
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SEO insights, Google Search Console tips, and product updates from the Advanced GSC team.

Two of Your Pages Are Competing for the Same Query. Here Is How to Find Every Conflict in GSC
Two pages competing for the same keyword both rank lower than one would. Here is how to find every conflict in GSC and fix the ones costing you clicks.

There Are Five Ways to Connect to the Google Search Console API. Here Is What Each One Actually Does and Which One You Should Use.
Five different ways to connect to the GSC API, from the Sheets add-on to Python OAuth to a no-setup Chrome extension, compared honestly.

The GSC Dashboard Gives You a View. The API Gives You the Data. Here Is What That Difference Makes Possible.
Beyond more rows: what actually becomes possible when you connect to the GSC API and run analysis the dashboard cannot do.

You Can Connect Your AI Assistant Directly to Google Search Console. Here Is What That Actually Means and Whether It Is Worth It.
MCP lets Claude and other AI tools query your Google Search Console data directly, with no copying or pasting. Here is what it does and whether the setup is worth it for your workflow.

Your Google Search Console Report Is Not Showing You Your Data. Here Is What Is Missing and How Much.

Your SEO Report Says October Is Down. Your Strategy Says It Is Working. Here Is Why Both Are True.

Three Ways to Add a Moving Average to Your SEO Data: Spreadsheet, Python, and the Shortcut Most SEOs Miss
