Amin Foroutan

Amin Foroutan

Creator of Advanced GSC

Amin Foroutan is an SEO strategist and product builder focused on turning Google Search Console data into clear, actionable insights. He is the creator of Advanced GSC Visualizer, a widely used Chrome extension helping SEOs better understand performance, trends, and anomalies at scale. Amin works at the intersection of technical SEO, data analysis, and automation, with experience across enterprise brands and independent tools used by thousands of professionals worldwide.

Articles by Amin Foroutan

Two of Your Pages Are Competing for the Same Query. Here Is How to Find Every Conflict in GSC

Two of Your Pages Are Competing for the Same Query. Here Is How to Find Every Conflict in GSC

Two pages competing for the same keyword both rank lower than one would. Here is how to find every conflict in GSC and fix the ones costing you clicks.

how to connect to google search console api

There Are Five Ways to Connect to the Google Search Console API. Here Is What Each One Actually Does and Which One You Should Use.

Five different ways to connect to the GSC API, from the Sheets add-on to Python OAuth to a no-setup Chrome extension, compared honestly.

What you can do with gsc api seo

The GSC Dashboard Gives You a View. The API Gives You the Data. Here Is What That Difference Makes Possible.

Beyond more rows: what actually becomes possible when you connect to the GSC API and run analysis the dashboard cannot do.

What is Google Search Console MCP and How to Use it

You Can Connect Your AI Assistant Directly to Google Search Console. Here Is What That Actually Means and Whether It Is Worth It.

MCP lets Claude and other AI tools query your Google Search Console data directly, with no copying or pasting. Here is what it does and whether the setup is worth it for your workflow.

Google Search Console Data is not all of the available data

Your Google Search Console Report Is Not Showing You Your Data. Here Is What Is Missing and How Much.

The GSC Performance report withholds your data through three separate mechanisms. Most SEOs understand one. Here is the full picture and how to measure your own gap.

Two side-by-side SEO report charts showing the same organic traffic data — one as a month-over-month bar chart with alarming red bars, one as a smooth upward-trending moving average line

Your SEO Report Says October Is Down. Your Strategy Says It Is Working. Here Is Why Both Are True.

Month-over-month comparisons make a working SEO strategy look broken. Here is why MoM misleads clients and how a 3-month moving average gives a more accurate picture of performance.

How to calculate Moving average in SEO

Three Ways to Add a Moving Average to Your SEO Data: Spreadsheet, Python, and the Shortcut Most SEOs Miss

Three complete methods for adding a moving average to your GSC data: a Google Sheets formula, a Python script, and a one-click option that skips the export entirely.

GSC performance chart showing raw daily click data with a 7-day moving average overlay in red, making the underlying upward trend visible despite daily fluctuations

Your GSC Data Fluctuates Every Day. Here Is How Moving Averages Show You Whether Your SEO Is Actually Improving

Daily clicks and rankings in GSC fluctuate constantly. Moving averages smooth that noise and reveal the true direction of your SEO performance.